Digital Technology Transformation through Artificial Intelligence : An Analytical Study for Sustainable Tourism Operations

Title: Digital Technology Transformation through Artificial Intelligence : An Analytical Study for Sustainable Tourism Operations Download
Author’s : Dr. Sanjay Singh Mahar/Devendra Kumar

Date of Publication (ONLINE) :-01-03-2026
Online Publication Certificate No. :- IJCBM/217
DOI :-10.71037/ijcbm.v2i1.07

cite this article:
Mahar Dr. Sanjay Singh/Kumar Devendra, “Digital Technology Transformation through Artificial Intelligence : An Analytical Study for Sustainable Tourism Operations” IJCBM, Vol-2, Issue-1, Jan.-March, 2026, Page No. :-77-86. URL :https://ijcbm.gyanvividha.com/wp-content/uploads/2026/05/Dr.-Sanjay-Singh-Mahar-Devendra-Kumar-IJCBM-vol2-issue-1-Jan.-March-2026-pp-77-86.pdf

Abstract :  Technology driven tourism and hospitality operation have always been a part of tourism industry. With the advent of Artificial Intelligence, tourism world has seen a rapid advancement and rapid adoption of artificial intelligence (AI) where destinations have reached at fast pace to the door of customers with a major overhaul through rapid adoption of artificial intelligence (AI). Present research paper attempts to analyse the importance of Artificial Intelligence in tourism business operations, its sustainable use and application for assisting operations in streamlining operations and to drive revenue management through AI-embedded technology. Study shows that AI technology is expected to rise rapidly from front to back office to power through virtual assistance where travel agents, tour operators and DMO’s are ready to start using AI in their business operations. Data compilation work for the present research work is primarily based on the secondary sources to fetch entire spectrum of tourism industry readiness to use AI in their business operations. At the same time, tele-talks were conducted with major players in tourism industry to assimilate insights on the use and relevance of AI in tourism industry.

Keywords : Technology,tourism, Artificial Intelligence, streamlining,virtual assistance. 
Publication Details:

Journal : Indian Journal of Commerce, Business & Management (IJCBM)

ISSN : 3108-057X (Online)

3108-1282 (Print)

Published In : Volume-2 | Issue-1, Jan.-March, 2026

Page Number(s) : 77-86

Publisher Name :

 Mrs Anubha Chaudhary | https://ijcbm.gyanvividha.com | E-ISSN 3108-057X | P-ISSN 3108-1282